Thus, fails are another popular creative trend this video ad utilizes. To make the matter worse, her ex and his new girlfriend walk past her in a restaurant while she’s not looking her best. The woman then gets a makeover that ends up being a disaster. The story is about a female character who finds out her partner is cheating. Narrative ads are one of the top creative trends for puzzle and casual games, so it makes sense to capitalize on them. The majority of scenes in this Penny & Flo ad creative are story-based. Here’s what makes it one of the top match-3 ad creatives. In this section, I’ll break down one of Penny & Flo Facebook ads. Revenue (iOS data, GameRefinery): more than $9 million The goal of the game is to help the main characters, Penny and Flo, to renovate a mansion of a former Hollywood actress.ĭownloads (iOS data, GameRefinery): more than 1.6 million Published by Tactile Games in 2020, Penny & Flo is a match-3 puzzle game with renovation, design, makeover, and story-based meta-layers. Let’s dive right in! Penny & Flo: Finding Home Game Info I will break down its creative concept, intro, game features, target audience, atmosphere, call-to-action, and ad copy. To help you out, I’ve analyzed match-3 ad creatives from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing.
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